The rise of Samsung in the smartphone world, has been an unprecedented but no less impressive achievement. Once upon a time it was Nokia who dominated the mobile phone market, however after a couple of rough years, they are only just recovering.
This allowed iPhone, Blackberry and Samsung to make their move. According to figures, Samsung are accountable for 40% of the sales of Android devices. So if you are playing Partypoker on your Android phone right now, there is a 40% chance it is a Samsung product.
It’s not a surprise that the most popular Android devices are made by Samsung. They helped pioneer Android which has become the dominant mobile operating system across the globe. And it’s all thanks to the Samsung Galaxy S2, the Samsung Galaxy Nexus, and the Galaxy S3 which hasn’t even been released yet. Add to this a handful of Windows Phone and other Android devices, and Samsung are on top.
According to reports, the Samsung Galaxy S3 has already garnered 9 million pre-orders, despite the fact it will not be released until 30 May. Which will only increase the companies 1 in 4 smartphones being sold.
There are plenty of nay sayers to the Samsung brand of course. There are many Galaxy users who complain that the S2 does not have a lasting battery life, while the rest are loyal to the likes of Apple’s iPhone and the HTC. There is no denying the figures though, and whether you think the 40% are sheep or not, you cannot deny the power of Samsung right now.
And with Nokia mainly producing mobile phones for Windows Phone now, it looks like they will hold on to the top spot for a while yet. Unless another Android phenomenon comes along.